WooCommerce E-commerce Platform

Slow store with a checkout that lost customers.

Rebuilt storefront and checkout with performance and conversion in mind.

Faster load times and a smoother checkout flow.

The challenge

Years of accumulated plugins had made the store slow, and a cluttered multi-step checkout was losing customers right before payment.

How the project moved from problem to working system.

01
Audit
Measure performance and map where shoppers were dropping off.
02
Simplify the stack
Remove redundant plugins and rebuild key templates on a lean theme.
03
Rebuild checkout
Streamline to a single clear step with the payment gateway integrated properly.
04
Optimise
Caching, image optimisation, and query fixes to hit Core Web Vitals targets.
05
Launch and monitor
Deploy from staging and track conversion after launch.

Pages load in a fraction of the time and checkout is a single smooth step, which shows up directly in completed orders.

Deploy from staging and track conversion after launch.